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Emarketer - Market Research Reports

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits - Product Thumbnail Image

US Retail Ecommerce Returns 2024: How Retailers Can Deal With Rising Fraud and Gen Z Habits

  • Report
  • February 2024
  • United States
Worldwide Retail Media Ad Spending Forecast 2024 - Product Thumbnail Image

Worldwide Retail Media Ad Spending Forecast 2024

  • Report
  • February 2024
  • Global
Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services - Product Thumbnail Image

Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services

  • Report
  • February 2024
  • Global
The State of Gen Z Financial Health: Gen Zers Are in Denial About Their Finances - But Banks Can Help - Product Thumbnail Image

The State of Gen Z Financial Health: Gen Zers Are in Denial About Their Finances - But Banks Can Help

  • Report
  • February 2024
  • Global
US Political Content and Social Media 2024: Navigating an Election Year in the Age of AI-Generated Misinformation and a New Era of News - Product Thumbnail Image

US Political Content and Social Media 2024: Navigating an Election Year in the Age of AI-Generated Misinformation and a New Era of News

  • Report
  • February 2024
  • United States
Gen Z Social Search Habits: Redefining Search Across YouTube, TikTok and Instagram - Product Thumbnail Image

Gen Z Social Search Habits: Redefining Search Across YouTube, TikTok and Instagram

  • Report
  • February 2024
  • Global
US Physicians on Social Media: What Marketers Need to Know About How Doctors Engage on Social Platforms - Product Thumbnail Image

US Physicians on Social Media: What Marketers Need to Know About How Doctors Engage on Social Platforms

  • Report
  • February 2024
  • United States
US Political Ad Spending Forecast 2024 - Product Thumbnail Image

US Political Ad Spending Forecast 2024

  • Report
  • February 2024
  • United States
Key Participants in a Payment Transaction 2024: How Acquirers, Networks, and Issuers Are Impacting the Payments Ecosystem - Product Thumbnail Image

Key Participants in a Payment Transaction 2024: How Acquirers, Networks, and Issuers Are Impacting the Payments Ecosystem

  • Report
  • February 2024
  • Global
US B2B Payments Forecast 2024: How Providers Can Capture a $16 Trillion Small Business Opportunity - Product Thumbnail Image

US B2B Payments Forecast 2024: How Providers Can Capture a $16 Trillion Small Business Opportunity

  • Report
  • February 2024
  • United States
Worldwide Retail Ecommerce Forecast 2024: Steadiness and Stability Replaces High Highs and Low Lows - Product Thumbnail Image

Worldwide Retail Ecommerce Forecast 2024: Steadiness and Stability Replaces High Highs and Low Lows

  • Report
  • February 2024
  • Global
U.S. Digital Ad Spending Forecast and Trends Q1 2024: Retail Will Drive Growth on Both Buy and Sell Sides - Product Thumbnail Image

U.S. Digital Ad Spending Forecast and Trends Q1 2024: Retail Will Drive Growth on Both Buy and Sell Sides

  • Report
  • February 2024
  • United States
Hyper-Personalization Explainer 2024: How AI-Powered Personalization Is Transforming Digital Retail - Product Thumbnail Image

Hyper-Personalization Explainer 2024: How AI-Powered Personalization Is Transforming Digital Retail

  • Report
  • March 2024
  • Global
Antitrust Explainer: Legal Fundamentals Marketers Need to Know as Regulators Wage War Against Big Tech - Product Thumbnail Image

Antitrust Explainer: Legal Fundamentals Marketers Need to Know as Regulators Wage War Against Big Tech

  • Report
  • March 2024
  • Global
How Can B2B Marketers Take Advantage of AI in Email Marketing - Product Thumbnail Image

How Can B2B Marketers Take Advantage of AI in Email Marketing

  • Report
  • March 2024
  • Global
Youth and Social Media: How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube - Product Thumbnail Image

Youth and Social Media: How US Kids and Teens Use Platforms From TikTok to Snapchat to YouTube

  • Report
  • March 2024
  • United States
The End of Peak TV: What U.S. Content Production Slowdowns Mean for Marketers - Product Thumbnail Image

The End of Peak TV: What U.S. Content Production Slowdowns Mean for Marketers

  • Report
  • March 2024
  • United States
US Fashion Ecommerce 2024: How the Path to Purchase Is Shifting Across the Biggest Category in Online Retail - Product Thumbnail Image

US Fashion Ecommerce 2024: How the Path to Purchase Is Shifting Across the Biggest Category in Online Retail

  • Report
  • March 2024
  • United States
GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands’ Approach to It - Product Thumbnail Image

GenAI in Advertising: How GenAI Is Shaping Advertising - and Brands’ Approach to It

  • Report
  • March 2024
  • Global
The US Beauty Consumer: Exclusive Survey Shows How Omnichannel Habits Are Evolving - Product Thumbnail Image

The US Beauty Consumer: Exclusive Survey Shows How Omnichannel Habits Are Evolving

  • Report
  • January 2024
  • United States
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